Icon Business Advisors Falcon Capital Advisers

Your Trusted Advisors, Working Together

Falcon Capital and Icon Business Advisors have partnered to deliver institutional-quality M&A advisory to lower middle-market business owners. When Falcon identifies an opportunity, Icon provides the sell-side execution that gets deals closed.

How It Works for You

A seamless process designed around your needs

Your relationship with Falcon continues throughout the entire process. Icon extends Falcon's capabilities with a full sell-side advisory team, technology infrastructure, and a national buyer network.

1

Falcon Introduces You to Icon

Kevin Stanley at Falcon personally introduces you to Daniel Askew at Icon. You are never handed off to someone you do not know or trust.

2

Icon Extends the Buyer Reach

Icon activates a 25,000+ intermediary network, 100+ curated buyers, and targeted industry outreach. Falcon stays involved as your relationship anchor.

3

You Get the Best Outcome

Two firms working together means more buyers, more competition, and a better deal for you. All conversations remain confidential.

Why This Partnership Works

Complementary strengths that compound for your benefit

Falcon's PE Relationships

Falcon maintains deep relationships with private equity firms actively acquiring in the lower middle market. They know what buyers want because they work with them daily.

Icon's Sell-Side Execution

Icon runs structured, confidential sell-side processes with PE-grade materials, buyer qualification, and negotiation. The same rigor investment banks bring, tailored for your size.

Combined Network

Together, Falcon and Icon reach buyers that neither firm could access alone. More qualified buyers means more competition, which means a better price and better terms for you.

You Are Never Alone

Kevin at Falcon stays your relationship anchor. Daniel at Icon runs the process. You always have two advocates in your corner, working together on your behalf.

What Icon Brings to the Table

Six service lines built for the lower middle market

Icon Exit

Full sell-side M&A advisory. CIM production, 100+ curated buyers, LOI negotiation, due diligence through close.

Icon Capital

Growth capital, acquisition financing, recapitalization. Investor-ready materials, capital partner matching, term negotiation.

Icon Deal Flow

Buy-side advisory. Target sourcing, opportunity evaluation, acquisition support for entrepreneurs and investors.

Icon Partner

Fractional CPO/COO leadership embedded in your business with equity alignment.

Icon brings a level of preparation and market intelligence that most firms in this space simply do not have. When they present a deal, the materials are institutional quality and the buyer list is exhaustive. They operate like a firm ten times their size.
M&A Attorney, Nashville
Your Advisory Team

Two firms. One goal. Your best outcome.

DA
Daniel Askew
Founder & CEO, Icon Business Advisors

25+ years building, buying, and selling businesses. Your sell-side process lead and the person in the room for every important conversation about your deal.

KS
Kevin Stanley
Director, Falcon Capital Advisers

Your relationship with Falcon continues throughout. Kevin stays involved as your trusted advisor and relationship anchor.

Start the Conversation

Every conversation is confidential

Whether you are ready to explore selling your business, raising capital, or just want to understand your options, we are here to talk.

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