Icon Toolkit
What Is Your Business Worth?
Professional business valuations and DIY tools for owners who want answers.
Understanding your business value is essential for exit planning, capital raising, or simply knowing where you stand. Icon Toolkit provides professional valuation reports and tools — from a quick estimate to comprehensive analysis — without requiring a full M&A engagement.
Whether you are preparing to sell, negotiating a partner buyout, planning for growth capital, or simply want to know your number — Icon Toolkit gives you a professional answer backed by real market data.
Business Valuation Products
Icon Value Pro Lite
$350
A 3-5 page report with a basic valuation range. Perfect for owners who want a quick, directional answer about what their business is worth.
- Industry multiple analysis
- Revenue-based valuation range
- Summary report with key value drivers
- Delivered in 5 business days
Best for: Business owners who want a starting point before committing to a full engagement.
MOST POPULAR
Icon Value Pro Full
$3,500
Comprehensive valuation using five methodologies. Detailed analysis suitable for exit planning, financing, partner buyouts, or estate planning.
- Five-method valuation triangulation
- Football field valuation chart
- Comparable transaction analysis
- Detailed assumptions and sensitivities
- 20-30 page professional report
- Delivered in 10 business days
Best for: Owners making serious financial decisions who need a defensible, professional valuation.
Add-On Services
3-Year Forecast Add-On — $1,500
Driver-based financial projections with multiple scenarios. Shows investors and buyers where your business is headed, not just where it has been.
Annual Update — $950/year
Refreshed multiples and updated valuation for ongoing tracking. Know how your business value changes year over year as you grow and optimize.
How Business Valuation Works
Our valuation process is straightforward and confidential. Here is what to expect:
Step 1: Share Your Financials
You provide 3 years of financial statements and basic business information through our secure portal. Takes about 30 minutes of your time.
Step 2: We Analyze
Our team applies industry-specific methodologies, comparable transaction data, and market multiples to determine your business value range.
Step 3: You Get Answers
We deliver a professional report with clear valuation range, key value drivers, and specific factors that could increase your number.
Why Know Your Number?
Business owners get their homes appraised, their cars valued, their investments tracked — but most have no idea what their single largest asset is actually worth. Here is why that matters:
Exit Planning: You cannot plan a successful exit if you do not know your starting point. A professional valuation gives you a baseline to build from.
Capital Raising: Investors want to know what they are buying into. A credible valuation strengthens your negotiating position.
Partner Buyouts: Whether buying out a partner or being bought out, an independent valuation protects both parties.
Estate and Tax Planning: Your business value affects succession planning, estate taxes, and wealth transfer strategies.
Peace of Mind: Sometimes you just want to know. That is reason enough.
Frequently Asked Questions About Business Valuations
How do you value a small business?
Small and mid-sized businesses are typically valued using EBITDA multiples, revenue multiples, discounted cash flow analysis, and comparable transaction data. The right approach depends on your industry, size, and growth profile. Icon Toolkit uses multiple methodologies to triangulate a defensible value range.
What EBITDA multiple should I expect for my business?
Lower middle market businesses ($3M-$50M revenue) typically sell for 3-7x EBITDA. Strategic buyers or businesses with strong growth, recurring revenue, or proprietary technology may command higher multiples. Your specific multiple depends on industry, size, growth rate, customer concentration, and owner dependency.
What is the difference between Value Pro Lite and Value Pro Full?
Value Pro Lite provides a quick directional answer using industry multiples and revenue-based analysis — ideal for owners who want a starting point. Value Pro Full is a comprehensive 20-30 page report using five valuation methodologies with comparable transactions, sensitivity analysis, and detailed assumptions — suitable for serious financial decisions.
Can I use this valuation to sell my business?
Icon Toolkit valuations provide a professional estimate of business value that is useful for planning and decision-making. For an actual sale, we recommend a full Icon Exit engagement, which includes comprehensive buyer marketing, competitive process management, and transaction support. Many Toolkit clients upgrade to Icon Exit when they are ready to go to market.
What information do I need to provide?
For Value Pro Lite, we need your last 3 years of income statements and basic business information (industry, employee count, customer overview). For Value Pro Full, we also request balance sheets, owner compensation details, and a brief description of your business model and growth plans. All information is kept strictly confidential.
Get Started — Tell Us About Your Business
Fill out the form below and we’ll reach out within 24 hours to discuss which valuation product is right for your situation. No obligation — just a conversation between operators.
Valuation Inquiry
We’re finalizing our secure order form. In the meantime:
Or email us directly: info@iconbusinessadvisors.com | Call: 615-293-2793
Already Know Your Number? Ready for More?
If you already have a sense of your value and are ready to take the next step, explore our other services:
Sell Your Business → Full sell-side M&A advisory to get you what your work deserves.
Raise Capital → Growth capital from $500K to $25M without giving up control.
Plan Your Exit → Build a business worth buying, whether you sell in 1 year or 5.