PE-grade execution. Founder-to-founder credibility. For lower middle market business owners planning their next move.
Whether you are ready to sell, raise capital, or plan your next move, Icon brings operator credibility and investment bank sophistication to lower middle market business owners.
We work with successful business owners who have built something real — and are ready for what is next.
We are not the right fit for every business. If you are looking for the cheapest option, need someone yesterday, or want us to tell you what you want to hear instead of what you need to hear — we are probably not your people. We are selective because our clients deserve our full attention. When we take on an engagement, we are all in.
You did the hard part — building a business that matters. But when it’s time to sell, raise capital, or plan your exit, the M&A industry hasn’t always served you well. Business brokers treat you like a house listing. Investment banks won’t return your call if you’re not Fortune 500.
That’s why we built Icon differently. Our team has built, scaled, and sold businesses. We’ve made payroll, lost sleep over decisions, and wondered if we were doing the right thing. We know what it feels like because we’ve been in your chair.
We bring institutional-quality deal execution with operator credibility — PE-grade process without the investment bank attitude. We leverage modern technology and deep industry relationships to deliver institutional-quality results with operator-level service.
We’re not here to talk down to you. We’re here to work alongside you — because your business deserves better than what the industry has been offering.
No pressure, no pitch. Just a conversation between operators.
Our team has built, scaled, and sold businesses.
The lower middle market is underserved. We built Icon to fill that gap.
We leverage modern technology and AI to deliver better results, faster.
Your employees, customers, and competitors never know a thing until you’re ready.
We take on a limited number of engagements so every client gets our full attention.
Higher valuations, better deal terms, and deals that actually close.
Daniel’s got this incredible ability to break down your business and show you what’s next—pure genius. He’s all about people, and it’s real. Icon’s team is full-on entrepreneurial—they clicked with my vibe instantly. Their connections made my deal happen, and it felt like a total win.
Daniel oozes authenticity—you can tell he loves what he does. He’s a thought leader who’s always ahead, and working with him gave me new direction. The Icon crew’s network is insane—they’re deal-closing machines. Drew and Chelsea brought so much energy, and I’ll always appreciate how they got me.
Daniel’s vision is inspiring—he’s got a real passion for helping others win. He saw my blindspots when I couldn’t, and partnering with him shifted my whole perspective. The Icon team’s hustle is unreal—they’re plugged in and get deals across the finish line. I felt understood every step of the way.
Daniel’s a deal-making natural with a big heart for the community. He’s got this knack for figuring out your business and filling in the blanks—brilliant stuff. Working with Icon lifted me up in ways I didn’t expect. His team’s connections are unmatched—they know how to make things happen fast.
Daniel’s the kind of guy who gets you—authentic to the core. His leadership gave me the push I needed to rethink everything, and I’m better for it. Drew, Chelsea, and the Icon crew are wired into the right networks—they close deals like it’s second nature. Plus, they totally understood my struggles as a founder. Great people.
Daniel Askew’s empathy and foresight are unreal—he’s always thinking ahead. He genuinely cares about people, and it shines through every step. Working with him transformed my business and honestly turned my life around. The Icon team knows everyone—deals just happen with them. They saw what I couldn’t and made it actionable—game-changer!
Access our newest blog posts and downloadable resources.
The Gap Nobody Was Filling If you’re a business owner generating between $3 million and $50 million in revenue, you already know the problem. You’re too big for business brokers who treat your company like a listing on a bulletin board. You’re too small for the Wall Street investment banks to return your phone calls.
The Problem Is Structural, Not Personal If you own a business generating between $3 million and $50 million in revenue, the M&A market wasn’t built for you. That’s not a sales pitch — it’s a statement about how the advisory industry is structured and who it was designed to serve. The large investment banks —
The Decision Starts Long Before You Call an Advisor Most business owners think about selling for 12 to 24 months before they actually do anything about it. The idea sits in the background while they run payroll, manage clients, and deal with the daily reality of ownership. Eventually something tips the scale — a health
A focused consulting sprint that produces the strategic plan, marketing plan, and financial model every serious business owner needs.
Icon Command is Icon Business Advisors’ signature 7 day consulting sprint that produces a complete Strategic Business Plan, Marketing Plan, and Financial Model Specification for established business owners. Priced from $5,000 to $15,000, Icon Command delivers in days what traditional consultants take months to produce — built by operators, not theorists.
Icon Command is our flagship consulting sprint. In 72 hours, we produce the three documents that drive every successful business: a Strategic Business Plan, a Strategic Marketing Plan, and a Financial Model Specification. These aren’t generic templates. They’re custom-built for your business, your market, and your goals — by operators who’ve built businesses ourselves.
Strategic Business Plan — Your complete roadmap: market position, competitive advantages, growth strategy, organizational plan, risk assessment, and 3-year financial projections. Written for investors, partners, and your own decision-making.
Strategic Marketing Plan — Your customer acquisition engine: target market definition, positioning, channel strategy, content plan, lead generation system, and marketing budget with ROI projections.
Financial Model Specification — The blueprint for your financial model: revenue assumptions, expense structure, scenario analysis (base/bull/bear), and the inputs your CFO or accountant needs to build a working model.
Essentials ($5,000) — Strategic Business Plan only. Best for owners who need a roadmap but already have marketing and financial systems in place.
Growth ($10,000) — Strategic Business Plan + Marketing Plan. Best for owners ready to build a real growth engine.
Complete ($15,000) — All three deliverables. Best for owners preparing for a sale, capital raise, or major strategic shift. This is our most popular tier.
Day 1: Discovery & Data. Deep dive into your business: financials, operations, market position, competitive landscape, team, and goals. We do the heavy lifting on research and analysis.
Day 2: Build & Draft. Our team produces your deliverables — combining Daniel’s operator experience, our research analysts, and AI-powered market intelligence to create documents that would take a traditional consultant 6-8 weeks.
Day 3: Review & Deliver. We walk you through every deliverable, answer questions, and make revisions. You leave with finished, client-ready documents.
Business owners who are preparing to sell their business and need a credible growth story for buyers, raising capital and need investor-ready strategic documents, launching a growth initiative and need a real plan (not a pitch deck), or taking over a family business and need to professionalize operations.
Start with a free valuation snapshot to understand your baseline before the sprint.
The Icon Command Sprint is even more powerful when combined with our other services:
Growth Stack Bundle: $15,000 upfront + $1,500/month
“We’ll tell you what your business is worth, build the operating system to increase that value, and then make sure the right buyers and investors find you — all in 30 days.”
“Every consultant I’d hired before delivered a binder and disappeared. Icon took equity because they believed in what we were building together. That alignment changed everything — they weren’t billing hours, they were building value alongside us.”
— Sarah M., CEO | Technology Company | Southeast
Tell us about your business and goals. We’ll review your information and reach out within one business day to discuss whether Icon Command is the right fit.
Or email us directly: info@iconbusinessadvisors.com | Call: (615) 249-8047
7 Things That Destroy Business Value Before You Sell
Exit Planning at 50: What Nashville Business Owners Should Do Now
Start with a free valuation snapshot → | Need a standalone valuation? → | Schedule a discovery call →
Icon Business Advisors offers a free, no-obligation business valuation snapshot for established business owners. Delivered within 24 hours, the snapshot includes an estimated enterprise value range, EBITDA multiple benchmark, key value drivers, and one actionable recommendation to increase your business value. Confidential and zero-pressure.
Most business owners have never had a professional valuation. They guess, they Google, or they rely on a number their accountant mentioned five years ago. That’s not good enough when you’re making decisions about selling, raising capital, or planning your exit.
Icon’s Free Value Snapshot gives you a real answer in 24 hours. We analyze your revenue, EBITDA, industry, growth trajectory, and market conditions to produce a one-page valuation summary — confidential, no obligation, no sales pitch attached.
Business owners who want an honest answer to “what is my business worth?” — whether you’re thinking about selling in the next year, planning for an exit in 3-5 years, or just curious about where you stand. Nashville area, Southeast, and nationwide.
Step 1: Fill out the form below (takes 5 minutes).
Step 2: Our team reviews your information and runs the valuation analysis.
Step 3: You receive your Value Snapshot via email within 24 hours.
Step 4: Optional 15-minute call to walk through the results — no pressure, no pitch.
Fill out the form below to get your free valuation snapshot. We’ll take it from there.
“I spent a few hundred dollars on a valuation snapshot and it changed my entire exit timeline. I thought my business was worth far less than it actually was. That one conversation with Icon was the most valuable investment I’ve made in understanding my own company.”
— Robert K., Owner | Professional Services | Nashville
Nothing, unless you want it to. The Value Snapshot is genuinely free with no strings attached. If you want to go deeper, we offer:
But there’s zero expectation to buy anything. The Value Snapshot stands on its own.
What Is My Business Worth? Nashville Owner’s Guide
7 Things That Destroy Business Value
Learn about all Icon Toolkit products → | Ready to sell? Learn about Icon Exit → | Just want to talk? Schedule a discovery call →