Raise Capital for Your Business | Icon Capital | Icon Business Advisors
CAPITAL RAISING ADVISORY
Capital that fits the business you’ve built.
SAFE notes to growth equity. $250K–$25M raised from investors who respect operators — on terms that protect founder value.
Icon Capital — Capital Raising Advisory
Raising capital is the second-most important transaction in a business owner’s life — right behind selling the company. Get it wrong and you dilute yourself into irrelevance, take on debt you can’t service, or spend six months chasing investors who were never going to write a check. Get it right and you fund the growth that makes everything else possible.
Icon Capital helps lower middle market business owners and emerging companies raise the capital they need — structured the right way, from the right sources, on terms that protect founder value.
Last updated: April 2026
What We Raise — And For Whom
Icon Capital works across the full spectrum of capital formation for companies in the $1M–$50M revenue range:
Equity Capital
- SAFE Notes & Convertible Notes: Pre-seed through seed-stage raises for emerging companies. Simple structures, founder-friendly terms.
- Seed & Series A Equity: Institutional and angel investor raises for companies with traction and a clear path to scale.
- Growth Equity: Minority equity investments from PE firms, family offices, and strategic partners for established businesses looking to accelerate.
- Management Buyout (MBO) Capital: Structuring financing for internal teams acquiring the business from a retiring owner.
Debt Capital
- SBA Loans: 7(a) and 504 loan packaging for acquisitions, working capital, and real estate.
- Mezzanine Debt: Subordinated debt for businesses that need capital beyond what senior lenders will provide.
- Revenue-Based Financing: Non-dilutive capital tied to monthly revenue — ideal for businesses with predictable cash flow.
- Acquisition Financing: Structuring the capital stack for buy-side clients acquiring businesses through Icon’s deal flow.
How Icon Capital Works
Step 1: Capital Strategy Session (Free)
We start with a 45-minute conversation about what you’re trying to accomplish. Not every business needs the same type of capital, and not every capital structure is right for every stage. We’ll map your options — equity, debt, hybrid — and tell you which path makes the most sense given your revenue, margins, and goals.
Step 2: Investor-Ready Package
If you engage Icon Capital, we build everything an investor or lender needs to say yes:
- Financial model with revenue projections, expense assumptions, and scenario analysis
- Pitch deck that tells your story in 15 slides or less
- Executive summary — the one-page version that gets you the meeting
- Data room — organized, complete, professional. Valuation included when applicable.
- Private investor portal — secure, branded portal where investors access documents, track milestones, and see your progress
Step 3: Targeted Investor Outreach
We don’t spray and pray. Icon identifies and approaches investors who are a genuine fit — by stage, sector, geography, check size, and thesis. Every outreach is personalized. Every introduction is warm when possible. We leverage our network of angel investors, PE firms, family offices, venture funds, and strategic acquirers across the Southeast and nationally.
Step 4: Term Sheet & Close
When offers come in, we’re at the table. Icon negotiates term sheets, manages legal coordination, and ensures the deal closes on terms that work for you — not just for the investors. We’ve seen the provisions that look harmless on page 12 and turn toxic in year 3. You won’t miss them with us in your corner.
Pricing
Retainer: $5,000–$15,000 depending on complexity and raise size (credited against success fee)
Success Fee: 3–6% of capital raised, depending on type and size
Minimum raise: $250,000
For pre-seed SAFE note raises under $500K, Icon offers a streamlined engagement at reduced retainer.
Who Icon Capital Serves
- Established business owners looking to fund an acquisition, expansion, or partner buyout
- Emerging companies with traction (revenue or strong LOIs) ready for their first institutional raise
- Operators acquiring a business who need the capital stack structured and funded
- Business owners refinancing out of expensive debt into better terms
Not sure which service line fits? Start with a conversation. Many clients begin with capital raising and later engage Icon for an exit — or vice versa.
Frequently Asked Questions
How long does a capital raise take?
SAFE note and seed rounds typically close in 60–120 days. Growth equity and mezzanine debt raises take 90–180 days. The timeline depends heavily on your financial readiness and the investor market for your sector.
Do I need audited financials?
For raises under $2M, reviewed financials or well-organized internal statements are usually sufficient. For institutional growth equity ($5M+), a Quality of Earnings report or audited financials significantly accelerate investor diligence.
What if I don’t know how much to raise?
That’s exactly what our Capital Strategy Session covers. We’ll model your capital needs based on your growth plan, burn rate, and target milestones — then recommend a raise amount that funds the plan without over-diluting.
Can you help me understand how much of my company I’ll give up?
Yes. Every Icon Capital engagement includes a dilution analysis showing exactly how each raise structure affects your ownership percentage at exit. No surprises.
Ready to Explore Your Options?
Schedule a Free Capital Strategy Session →
Or reach out directly: info@iconbusinessadvisors.com | 615-293-2793
Built by operators. For operators.
Related Resources
Icon Exit — Sell-Side M&A Advisory